Package Design

COVER STORY: Pepsi's Global Strategy

by Ron Romanik

PepsiCo and Arnell Group devise an innovative package design campaign that will introduce approximately 35 Pepsi package designs this year alone. The campaign is consistent around the world, and will continue indefinitely.

Research: Convenience

by Simon Gainey

Defining convenience may seem a simple task, but delving deeper into the notion reveals ways to design packages that are intuitive to use.

Global Trendsetters: Japan

by Neil Kozarsky and Ron Romanik

In Japan, the proliferation of convenience stores has forced package designers to create innovative solutions to delight shoppers.

Profile: Crown Holdings Q&A with Chris Ramsey

Cans are moving beyond beverages in customizable packaging for brand identity as well as for special edition promotional packages.

The Front Panel

by Marianne R. Klimchuk

Customization is a concept that is catching on, so package designers should consider all the ways customization can serve consumer needs.

Designer's Corner

by Ted Mininni

Q: What turns a mere brand icon into a far-reaching and pervasive cultural icon
A: Packaging that becomes indispensable to consumers.

Wow! What a Package!

by Lynn Dornblaser

This package connects on many levels with a compostable plastic tube, a plantable outer carton, a charitable contribution, and celebrity tie-ins.