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Packaging Digest
28.11.2007
November, 2007

Cover Story:

Surplus look drives Old Navy’s sales
Gap’s Old Navy Stores debut packaging designs with a hand-marked, kraft paper look on nine structures, imparting a vintage aura to invigorate merchandising of men’s basics.

Features:

Beam’s case packers
Soft-catch drop systems on new case packers at Jim Beam Brands Co. practically eliminate breakage, while other features enable changeovers to be completed in less than 15 min.

Labeler performs like a champ
Champion Brands revs ahead with a front-and-back labeler for its engine octane booster and other performance products.

Science shapes cartons
Packagers apply both art and science to produce design that’s a winning solution for winery.

Spice-bottling line packs pride, patriotism, personal growth
CDS-Unistel enlists disabled persons to operate its packaging line to build professional pride, foster personal growth and encourage patriotism.

Columns:

Brand Security

Vendors and system integrators both cooperate and compete

Singing the 3 Ss of packaging

Marketing’s sustainability claims stretch the imagination

PACKAGING DIGEST
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